Instaheadshots - Making of an AI Professional Headshots Generater

Team

1 PM, 1 Engineer, 1 Designer, 1 ML Engineer

Tools

Figma, Jitter

Platform

iOS, Android, Web

Year

2023-2025

My Role

Sole Product Designer

The second product I ever designed. One tool, one job: turn your selfies into professional headshots in 15 minutes. I joined InstaHeadshots as its founding designer after Magic Studio, a different company, a different problem, but the same constraint. A technical team, an AI model, and no prior product or design language. The core challenge wasn't generation quality. It was trust. Getting someone to upload their face, wait, and pay for something they couldn't see yet. We flipped that designed a flow where you see everything before you spend a dollar. That one decision shaped the entire product.

Scope of Work

0-1 Product Design
UX Research
Interaction Design
AI UX Patterns
Human-Computer Interaction (HCI)
Psychology
Trust & Conversion Design

Starting Point

AI model: Fine-tuned diffusion model per-user training on selfies
Target user: White-collar professional. Non-technical. Skeptical of AI output
Success bar: Pay-after-preview; full results visible before any payment
Precedent: A crowded low-trust category with no risk-free option

View Live Site

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TrustPilot

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TrustPilot

Customer Voice

What did users actually say?

Trust Pilo reviews are a real-time usability study at scale. Positive reviews validate decisions. Critical ones show what to fix. Both matter.

“"What a fun experience! The pictures turned out great. I went with the $49 option and have several good ones to choose from."”

Katy Neyhouse

“"Amazing! I was surprised at how simple the whole process was to complete! The results were quick and I couldn't be more happy with the images."”

Dee Dee Cormier

“I needed headshots for a job and was looking to get my picture taken locally. I found Instaheadshots and thought I'd give it a try.”

Barbara

“Loved the affordable price for the quality. Its such an easy process, especially if you are limited on time in taking headshots. The images look and feel like me.”

Bebee Garcia

“"Being able to try before buying showed that the company has faith in their product, and they delivered. I was pleasantly surprised by how natural the photos looked."”

Din J Schmid

“"I liked them better than other companies I have used for headshots because the pictures actually look like me and they don't look like AI."”

Karen WalkerTeam lead

“"These look real! Other AI options distort my face and turn me into a Kardashian reject."”

Kathleen Gonsalves

“"My headshots turned out great! They were realistic and highlighted my assets the right way. I recommend giving them a try!"”

Customer

“Easy, quick, and a good variety for capturing what you need in a headshot for various use cases”

Craig W

“Needed headshots done quickly - this is a great service - convenient, easy, and fast - as well as nice quality.”

Nancy Bass

“"What a fun experience! The pictures turned out great. I went with the $49 option and have several good ones to choose from."”

Katy Neyhouse

“"Amazing! I was surprised at how simple the whole process was to complete! The results were quick and I couldn't be more happy with the images."”

Dee Dee Cormier

“I needed headshots for a job and was looking to get my picture taken locally. I found Instaheadshots and thought I'd give it a try.”

Barbara

“Loved the affordable price for the quality. Its such an easy process, especially if you are limited on time in taking headshots. The images look and feel like me.”

Bebee Garcia

“"Being able to try before buying showed that the company has faith in their product, and they delivered. I was pleasantly surprised by how natural the photos looked."”

Din J Schmid

“"I liked them better than other companies I have used for headshots because the pictures actually look like me and they don't look like AI."”

Karen WalkerTeam lead

“"These look real! Other AI options distort my face and turn me into a Kardashian reject."”

Kathleen Gonsalves

“"My headshots turned out great! They were realistic and highlighted my assets the right way. I recommend giving them a try!"”

Customer

“Easy, quick, and a good variety for capturing what you need in a headshot for various use cases”

Craig W

“Needed headshots done quickly - this is a great service - convenient, easy, and fast - as well as nice quality.”

Nancy Bass

“"What a fun experience! The pictures turned out great. I went with the $49 option and have several good ones to choose from."”

Katy Neyhouse

“"Amazing! I was surprised at how simple the whole process was to complete! The results were quick and I couldn't be more happy with the images."”

Dee Dee Cormier

“I needed headshots for a job and was looking to get my picture taken locally. I found Instaheadshots and thought I'd give it a try.”

Barbara

“Loved the affordable price for the quality. Its such an easy process, especially if you are limited on time in taking headshots. The images look and feel like me.”

Bebee Garcia

“"Being able to try before buying showed that the company has faith in their product, and they delivered. I was pleasantly surprised by how natural the photos looked."”

Din J Schmid

“"I liked them better than other companies I have used for headshots because the pictures actually look like me and they don't look like AI."”

Karen WalkerTeam lead

“"These look real! Other AI options distort my face and turn me into a Kardashian reject."”

Kathleen Gonsalves

“"My headshots turned out great! They were realistic and highlighted my assets the right way. I recommend giving them a try!"”

Customer

“Easy, quick, and a good variety for capturing what you need in a headshot for various use cases”

Craig W

“Needed headshots done quickly - this is a great service - convenient, easy, and fast - as well as nice quality.”

Nancy Bass